We envision each brand as its own unique universe. Working with carefully chosen creatives from our network, we build brand worlds from start to finish, from pinpointing target clients and overarching objectives to curating mood boards, choosing colour palettes and developing brand applications – and more besides.

We work collaboratively with brands to build bespoke creative concepts and ideas with impact. Our creative art direction begins with a complete brand audit to understand the essence of the project, establish key objectives and define a unique visual language. Building on this foundation, we work across outcomes from campaigns, e-commerce and product photography to editorial, platform branding, app and product design, to create a cohesive brand world.

Effective, economical and intimate, Instagram has become the first point of call for would-be customers. We work with brands to understand their aesthetic identity, audience, and values, and create a narrative thread, curating their Instagram feed accordingly. We specialise in creating bold, unique, impactful content which inspires a brand’s audiences, both present and potential. Our approach spans from conception and research to creative direction and execution.

Our approach is tailor-made for an evolving landscape. We conduct in-depth research into a brand’s audience, positioning and competitors, and create detailed strategies for how its platforms, customer and brand experiences can be used to maximise impact and engagement. From one-day digital activations to long-term experiential events, our every decision is rooted in research, making memorable, meaningful interactions.

We work in a one-on-one capacity with clients, sharing insight and ideas for impactful customer engagement, exciting brand experiences and new partnerships. Collaboration, for us, takes many forms – whether we’re working with a designer on a bespoke new product, setting a novel brief for self-published zine, partnering with an artist collective to produce an in-person exhibition or curating a creative weekend retreat. By approaching each collaboration as an extended storytelling device, CLO becomes a bridge connecting brands with creative culture.

Community is everything. CLO STUDIO nurtures an extensive and multi-faceted network of creative minds, from photographers, stylists and models to artists, set designers and thinkers.

Drawing on this community for their individual specialist skills, we are able to curate uniquely talented teams for every project we take on, championing a personal and bespoke approach to storytelling.

Creative work should be conducted fairly, honestly and understood by everybody involved. We are proud to apply transparency around our process for each project we work on, prioritising clarity, simplicity and precision in our approach.

The best creative work is a pleasure to do. We take pride in following our own path, staying true to our beliefs and taking on every project for the right reasons. Authenticity is key; we pursue original ideas, start new dialogues and aim to inspire joy in every audience we address.

We aspire to move the creative industry towards a fairer future. From representation, diversity and ethical processes to sustainable solutions, environmentally aware production and open-minded messaging, we do everything in our power to create positive progress.

Graphic Design: Studio Lowrie